ENTERPRENEUR INNOVATION ON SERVICES OF MIDWIFERY PRACTICE IN BENGKULU CITY

Abstract

/span>ABSTRACTTechnological advances have led to changes in all sectors including midwifery services. Midwives asthe spearhead in providing services to women, babies, toddlers and parents as well as their role incommunity empowerment must have new service innovations in independent practice that they carryout to improve the quality of excellent service, so it is necessary to improve entrepreneurial skills orentrepreneurs. This study aims to determine the factors associated with enterpreneur innovation onservices of midwifery practice. The method used was an analytic survey with a cross sectional design.Data were analyzed using univariate and bivariate analysis. The statistical test used is the Chi-Square(χ2) test. To determine the closeness of the relationship, the Contingency Coefficient (C) is used. Thepopulation of this study were all midwives who held independent midwife practices in Bengkulu City.The sampling technique used a total sampling of 152 Midwives' Independent Practices. The statisticalresults obtained by Pearson Chi-Square obtained a value of χ2 = 8,596 with ρ value = 0.003 <α (0.05),so there is a significant relationship between family support with enterpreneur innovation on servicesof midwifery practice. The results of the Continuity Correction test obtained a value of χ2 = 4.381with ρ value = 0.036 <α (0.05), so there is a significant relationship between regulatory policies withenterpreneur innovation on services of midwifery practice. The results of the Pearson Chi-Square testobtained a value of χ2 = 4,718 with ρ value = 0.030 <α (0.05), so there is a significant relationshipbetween location access with enterpreneur innovation on services of midwifery practice.Keywords: Enterpreneur innovation on services of midwifery practice , Family Support,Regulatory policy, Location access.<